13 August 2012

A Makeover Made in Google's Image

Wall Street Journal
(08/09/12) Amir Efrati

Former Google executive Marissa Mayer has a plan to reverse Yahoo!'s waning fortunes as its new CEO, using lessons she applied at Google that include placing products and users first and developing or obtaining Web services that leverage social media, mobile devices, and other new platforms. Mayer has intimated to Yahoo! employees as part of her product-focused campaign that she wants to retool the Yahoo! Web-search and email service, whose use is in decline. Mayer also is interested in placing more Yahoo! content and advertising on other sites. This aligns with an old plan to launch a network that helps Web site publishers install new Yahoo! software on their pages to display visitor-customized articles and videos, which is known as content personalization. Moreover, the new CEO is striving to cultivate relationships with Yahoo!'s programmers through regular email discussions with software engineers who do not report to her. In addition, Mayer has emphasized the value of analyzing data on people's usage of Yahoo! Web sites and mobile apps, and the necessity of generating such user-behavior information before making decisions on whether to create a new service.

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